About Me
Hi, my name is Bence Székely, but I prefer Ben for everyone’s sake. I’m a digital marketing expert with 15+ years in this industry and counting. I’ve worked across the creative, strategic, and technical sides of marketing.
With all that experience, I now focus on one thing: making marketing as effective as possible. Without jargon or unnecessary complexity. Just a straightforward approach focused on what drives your business success.
Experience Shaped By
Get to Know Me
Fifteen years, multiple agencies, even more clients, and more campaigns than I can count. All of that shaped how I think about marketing today. Here’s the rundown.
Background and Career Path
No fairytale story here. I studied marketing communications, then started as a junior at an agency doing a bit of everything: social media, advertising, copywriting, and design. Then I deep-dived into the world of classic advertising, working with some of the industry's top names, including Saatchi & Saatchi, Dentsu/Isobar, TBWA, Virtual Identity, and Monks.
Along the way, I built up my own freelancing consultancy until it supported me enough to leave the 9-to-5 and go 24-7. I partnered up with the founders of Digitalwave in Hungary to build out their communications division, working with major brands like BMW, MINI, and E.ON. Then life brought me to Norway, where I co-founded Frem Digital, a Norwegian digital marketing agency that serves clients worldwide with advertising, social media, SEO, analytics, and strategy.
Each step added something new. Each step made me better at what I do.
Skills and Expertise
Strategy, execution, and everything in between. Throughout the years, I've continuously evolved, purposefully building a versatile and deeply rooted skill set that covers both strategic planning and creative execution.
My hands-on skills include digital marketing strategy and consultation, social media advertising, SEO, creative asset development (copywriting and art direction), and campaign management and optimization.
Experiences and Track Record
I've helped local startups and global brands alike generate leads, drive e-commerce sales, and turn strategy into measurable results. I've managed millions in ad spend across platforms, designed everything from online campaigns to offline billboard activations, and built websites that actually convert.
My work spans architecting full digital marketing campaigns across SEO, advertising, and social media, creating brand identities from scratch, managing social presences for private and public sector clients, and developing integrated and gamified campaign concepts. Independently, through top agencies, and as an outsourced expert supporting multiple teams at once.
What I've learned along the way: most people love to overcomplicate marketing. Complex structures sometimes deliver results, but simpler often works better. That's my approach. Clear, effective, goal-oriented.
Certifications
Beyond hands-on experience, I regularly invest in sharpening my skills through industry certifications. Not to collect badges, but to stay sharp and make sure every recommendation I give is grounded in the latest best practices.
My Approach
"On paper", I'm an expert in digital marketing and advertising. But that doesn't tell you the whole story. I'm the person people call when they're lost in their marketing, not sure if their efforts are actually working, or when they need a specific problem solved.
My approach is pretty straightforward: I help businesses make their marketing clear and effective. No fluff, no magic bullets, no chasing shiny trends. Sometimes that means saying no to things that sound exciting but don't serve your goals. Sometimes it means focusing on boring fundamentals that deliver real results.
Why? Because I genuinely believe good marketing makes the world a little bit better. When businesses communicate clearly about what they do and why it matters, customers make better decisions, and everyone wins. Bad marketing is just noise that makes everything harder for everyone.
Projects & Ventures
Besides consulting, I run several businesses, both within the digital marketing world and beyond it.
Co-Founder and Strategy Lead @Frem Digital
Frem Digital is a Norway-based, internationally available digital marketing agency. We tackle everything from social media marketing and digital advertising to full-service SEO, analytics, and strategy. In short, we help businesses accelerate their digital efforts without the usual headaches.
Co-Founder and Strategy Lead @digitalwave
Based in Hungary, this agency focuses on digital communications and web development. We help businesses expand their digital capabilities through strategic web solutions and integrated marketing, both domestically and internationally.
Photographer @BenSzekely Photography
My peace-of-mind project and creative outlet that keeps me grounded. When I’m not buried in digital marketing stuff, you’ll find me in the wilderness creating fine art landscape photographs. Because who doesn’t love getting up at 4 AM to run after light during dawn when not sitting in front of a screen?
Let's Talk
Maybe you’re stuck on strategy. Maybe you’re overwhelmed by all the tactical stuff. Maybe you just need someone to tell you what actually matters. Anyway, you’re here at the bottom of my about page reading this, so I think we should talk. Drop me an email at [email protected], fill out the contact form, or book a call.
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